How to overcome online banner blindness? A study on the effects of creativity
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DOI: 10.1108/jrim-12-2019-0212
Abstract: Purpose This study aims to explore whether creativity can overcome banner blindness in the viewing of web pages and demonstrate how visual saliency and banner-page congruity constitute the boundary conditions for creativity to improve memory… read more here.
Keywords: page; banner; banner blindness; creativity ... See more keywords