Etourism advertising effectiveness: banner type and engagement as moderators
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DOI: 10.1108/jsm-01-2017-0039
Abstract: This paper aims to analyze advertising effectiveness in terms of self-reported memory (recall) by measuring customers’ visual attention, including consumer engagement with e-tourism 2.0 tools and the banner type used as moderating variables.,Data were collected… read more here.
Keywords: methodology; research; banner type; consumer ... See more keywords