Setting the bar: The influence of women’s conspicuous display on men’s affiliative behavior
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Business Research"
DOI: 10.1016/j.jbusres.2019.09.039
Abstract: Abstract Four studies provide evidence for a process by which a woman’s conspicuous consumption can serve as a deterrent to affiliative behaviors by materialistic men, via heightened perceptions of the woman’s financial standards for a… read more here.
Keywords: setting bar; bar influence; woman; women conspicuous ... See more keywords