A Systematic Review of the Bottom/Base of the Pyramid Literature: Cumulative Evidence and Future Directions
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Business Ethics"
DOI: 10.1007/s10551-019-04105-y
Abstract: Sixteen years ago, Prahalad and Hart (Strategy + Business 26:2–14, 2002) introduced the possibility of both profitably serving the poor and alleviating poverty. This first iteration of the Bottom/Base of the Pyramid approach (known as… read more here.
Keywords: bop; base pyramid; bottom base; approach ... See more keywords
Are consumers at the base of the pyramid willing to pay for nutritious foods?
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DOI: 10.1016/j.foodpol.2019.101745
Abstract: Abstract Base of the Pyramid (BoP) consumers living in the urban informal settlements of developing countries spend over 60% of their income on food, yet malnutrition and micronutrient deficiency remain widespread among these populations, pointing… read more here.
Keywords: base pyramid; porridge flour; informal settlements; willing pay ... See more keywords
What makes the base of the pyramid susceptible to investment fraud
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DOI: 10.1108/jfc-03-2019-0035
Abstract: Dubious investment schemes by unlisted companies are alluring individual investors at the base of the pyramid to invest money and lose them. The purpose of the abstract is to identify the factors that induce the… read more here.
Keywords: investment; investment fraud; base pyramid;
Toward an Enterprise Growth Framework for Entering the Base of the Pyramid Market: A Systematic Review
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DOI: 10.1142/s0219877018500359
Abstract: Enterprise growth has long been viewed as a strong success indicator. The literature on enterprise growth is however fragmented. This paper determines the major factors identified in the literature that can be attributed for promoting… read more here.
Keywords: enterprise growth; enterprise; base pyramid;
WHICH BUSINESSES ARE BEST FOR THE BASE OF THE PYRAMID? COMPARING IMPACTS ON YOUNG CHILDREN
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DOI: 10.1142/s1084946721500096
Abstract: Interest and investment in enterprise-based approaches to reduce the impoverishment faced by the base of the pyramid (BoP) continues to grow. Although recent research provides a greater understanding of the poverty-alleviation impacts from specific businesses,… read more here.
Keywords: young children; base pyramid; best base; businesses best ... See more keywords
Extending the Base-of-the-Pyramid Concept
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DOI: 10.1287/serv.2019.0247
Abstract: The base-of-the-pyramid (BoP) concept plays a prominent role among the market-based perspectives for poverty alleviation. Previous literature reviews discuss the evolution of the BoP concept as a r... read more here.
Keywords: concept; pyramid concept; extending base; base pyramid ... See more keywords