Modeling Value-based banking and Customers' Banking Choices in the Era of Marketing 3.0: An Empirical Study with Logistic Ordinal Regression Approach
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DOI: 10.1504/gber.2021.10038896
Abstract: Marketers keep on evolving ways and means to attract as well as retain the customers. During the last few decades, the marketing practices have been changed rapidly. The consumers now wish to be as... read more here.
Keywords: marketing; based banking; customers banking; value based ... See more keywords