Understanding consumer-based brand equity and its antecedents in international and national banks in Egypt
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DOI: 10.1080/13527266.2020.1832137
Abstract: The ongoing transformation of branding in developing countries remains under-researched despite its central importance to competitive advantage. The Egyptian banking sector is a prime example: it d... read more here.
Keywords: understanding consumer; consumer based; equity antecedents; antecedents international ... See more keywords
Antecedents and outcomes of the consumer-based brand equity of events and its importance for destinations: the case of Portuguese music festivals
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DOI: 10.1108/ijefm-10-2022-0084
Abstract: PurposeEven though the importance of understanding festivals from a tourism attraction development perspective has been addressed, few studies have examined the factor of brand equity in festival tourism. For that reason, this research examines the… read more here.
Keywords: music festivals; brand equity; based brand; consumer based ... See more keywords
Characterizing Brand Knowledge and Identification as Predictors of Consumer-Based Brand Equity: Mediating Role of Employee-Based Brand Equity
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DOI: 10.3389/fpsyg.2022.858619
Abstract: Branding has been a key factor for the software houses, mainly customers’ expectations for a predicted product and real-time experience. The identity and knowledge of brands set a certain set of expectations in the mind… read more here.
Keywords: brand; brand equity; based brand; brand knowledge ... See more keywords
Role of employee loneliness, job uncertainty and psychological distress in employee-based brand equity: Mediating role of employee exhaustion
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DOI: 10.3389/fpubh.2022.941106
Abstract: Employee-based brand equity plays a crucial role in building organizations' brand equity, and organizations strive to maintain it because of its stimulating effect on competitive achievement. Based on psychological contract and stress theory, this study… read more here.
Keywords: employee based; brand equity; based brand; employee ... See more keywords
Factors Affecting Consumer-Based Brand Equity from the Perspective of Turkish Consumers
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DOI: 10.5552/drvind.2019.1812
Abstract: This paper contributes to the consumer-based brand equity literature by researching what brand equity means for Turkish consumers and by defining factors that, from their perspective, affect Consumer-Based Brand Equity (CBBE). According to our literature… read more here.
Keywords: consumer based; brand equity; brand; based brand ... See more keywords