Effects of online consumer reviews on firm-based and expert-based communications
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DOI: 10.1108/jrim-02-2017-0007
Abstract: Purpose To explain and empirically test how different marketing communication channels interact with each other and contribute to brands’ diverging marketplace performance. Design/methodology/approach With a unique data set combining key variables of major passenger car… read more here.
Keywords: communication; based communications; firm based; online consumer ... See more keywords
Magnetic Induction-Based Non-Conventional Media Communications: A Review
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DOI: 10.1109/jsen.2016.2640190
Abstract: The magnetic induction (MI)-based communications assume the applications, wherein standard electromagnetic (EM) wave and acoustic communications are not effective. The EM and acoustic-based communications do have high power loss, high propagation delays, very low data… read more here.
Keywords: conventional media; non conventional; based communications; induction based ... See more keywords