An EEG-Based Neuromarketing Approach for Analyzing the Preference of an Electric Car
Sign Up to like & getrecommendations! Published in 2022 at "Computational Intelligence and Neuroscience"
DOI: 10.1155/2022/9002101
Abstract: This study evaluates consumer preference from the perspective of neuroscience when a choice is made among a number of cars, one of which is an electric car. Consumer neuroscience contributes to a systematic understanding of… read more here.
Keywords: based neuromarketing; preference; electric car; eeg based ... See more keywords
A systematic review on EEG-based neuromarketing: recent trends and analyzing techniques
Sign Up to like & getrecommendations! Published in 2024 at "Brain Informatics"
DOI: 10.1186/s40708-024-00229-8
Abstract: Neuromarketing is an emerging research field that aims to understand consumers’ decision-making processes when choosing which product to buy. This information is highly sought after by businesses looking to improve their marketing strategies by understanding… read more here.
Keywords: systematic review; eeg based; research; based neuromarketing ... See more keywords