An EEG-Based Neuromarketing Approach for Analyzing the Preference of an Electric Car
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DOI: 10.1155/2022/9002101
Abstract: This study evaluates consumer preference from the perspective of neuroscience when a choice is made among a number of cars, one of which is an electric car. Consumer neuroscience contributes to a systematic understanding of… read more here.
Keywords: based neuromarketing; preference; electric car; eeg based ... See more keywords