Applying Market Basket Analysis to Official Statistical Data
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DOI: 10.15611/eada.2018.1.03
Abstract: Abstract Market basket analysis, which is a method of discovering co-occurrence relationships, is widely used for the purposes of marketing research and e-commerce, mainly by supermarkets and online stores. Moving beyond the traditional notion of… read more here.
Keywords: marital status; basket analysis; market basket; market ... See more keywords