Enhancing online-to-offline specific customer loyalty in beauty industry
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DOI: 10.1080/17517575.2018.1527042
Abstract: ABSTRACT Customer loyalty is one of the core values for business success in beauty industry; however, there is insufficient research on weighing the importance of critical factors contributing to customer loyalty for the industry. This… read more here.
Keywords: beauty industry; specific customer; customer loyalty; customer ... See more keywords
The factors that affect members’ use of a beauty industry matchmaking platform: Validation of the COM-B extended model
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DOI: 10.3389/fpsyg.2022.976109
Abstract: The global impact of COVID-19 has seriously affected health and livelihood in every country or region, especially in terms of physical consumption behaviors. Hairdressing is an essential physical consumption behavior. To prevent infection, the consumption… read more here.
Keywords: fashion; com; model; motivation ... See more keywords