When drivers become inhibitors of organic consumption: the need for a multistage view
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DOI: 10.1007/s11747-021-00787-x
Abstract: The organic market is characterized by remarkable disparities, and confusion persists about which motives drive organic consumption. To understand them, this research introduces the idea that the same consumer motives can exert different and potentially… read more here.
Keywords: drivers become; become inhibitors; multistage; inhibitors organic ... See more keywords