Analysis of sustainable consumer behavior as a business opportunity
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DOI: 10.1016/j.jbusres.2020.07.039
Abstract: Abstract The purpose of this paper is to analyze how consumers incorporate sustainability issues into their buying behavior. This paper applies the Self-Organizing Map method to a sample of 223 consumers who answered a questionnaire… read more here.
Keywords: consumer behavior; sustainable consumer; behavior business; business ... See more keywords