Multi-Behavior RFM Model Based on Improved SOM Neural Network Algorithm for Customer Segmentation
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DOI: 10.1109/access.2022.3223361
Abstract: Previous research on RFM (recency, frequency, and monetary value) models focused on only one type of user behavior data, i.e., the purchase behavior, without considering the interactions between users and items, such as clicking, favorite,… read more here.
Keywords: multi behavior; rfm; behavior rfm; customer segmentation ... See more keywords