Share more, drive less: Millennials value perception and behavioral intent in using collaborative consumption services
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DOI: 10.1108/jcm-10-2015-1560
Abstract: This paper aims to investigate how the cognitive value perceptions and affective attitudes of Millennial consumers are related to behavioral intent in the context of collaborative consumption and how such relationships may be moderated.,Two scenario-based… read more here.
Keywords: collaborative consumption; consumption services; value; consumer ... See more keywords