Do loyal customers really pay more for services?
Sign Up to like & getrecommendations! Published in 2017 at "Journal of the Academy of Marketing Science"
DOI: 10.1007/s11747-016-0491-8
Abstract: Service firms are encouraged by historic evidence that loyal customers are less price sensitive. Yet, some research has challenged the assertion while others have demonstrated considerable heterogeneity within loyal segments. Aiming to reconcile this debate,… read more here.
Keywords: loyalty; behavioral loyalty; price; service ... See more keywords
Retaining hotel employees as internal customers: Effect of organizational commitment on attitudinal and behavioral loyalty of employees
Sign Up to like & getrecommendations! Published in 2019 at "International Journal of Hospitality Management"
DOI: 10.1016/j.ijhm.2018.03.018
Abstract: Abstract High employee turnover has been a concern of the hotel practitioners and academics. Previous research more focused on reducing employee turnover by improving economic incentives. However, psychological incentives are getting more concerned now. This… read more here.
Keywords: hotel; loyalty; loyalty employees; commitment ... See more keywords