Do loyal customers really pay more for services?
Sign Up to like & getrecommendations! Published in 2017 at "Journal of the Academy of Marketing Science"
DOI: 10.1007/s11747-016-0491-8
Abstract: Service firms are encouraged by historic evidence that loyal customers are less price sensitive. Yet, some research has challenged the assertion while others have demonstrated considerable heterogeneity within loyal segments. Aiming to reconcile this debate,… read more here.
Keywords: loyalty; behavioral loyalty; price; service ... See more keywords
Retaining hotel employees as internal customers: Effect of organizational commitment on attitudinal and behavioral loyalty of employees
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DOI: 10.1016/j.ijhm.2018.03.018
Abstract: Abstract High employee turnover has been a concern of the hotel practitioners and academics. Previous research more focused on reducing employee turnover by improving economic incentives. However, psychological incentives are getting more concerned now. This… read more here.
Keywords: hotel; loyalty; loyalty employees; commitment ... See more keywords
How Attitudes Translate to Loyalty: An Integrative Model in Service Relationship Marketing
Sign Up to like & getrecommendations! Published in 2024 at "Journal of Relationship Marketing"
DOI: 10.1080/15332667.2024.2368323
Abstract: Abstract Enhancing customer loyalty is the ultimate goal of relationship marketing. While prior studies have highlighted the significance of hedonic and utilitarian attitudes as key drivers of consumer behavioral loyalty, literature, especially in the service… read more here.
Keywords: behavioral loyalty; relationship marketing; service; loyalty ... See more keywords