Green Hotels: Exploring the Drivers of Customer Approach Behaviors for Green Consumption
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DOI: 10.3390/su12219144
Abstract: This research developed an integrated theoretical framework encompassing green image congruence, care for the environmental consequences, eco-conscious behaviors, sense of moral obligation, and perceived environmental corporate social responsibility (CSR) in order to explain customer approach… read more here.
Keywords: research; behaviors green; customer approach; approach behaviors ... See more keywords