How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework
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DOI: 10.1177/0022242919825649
Abstract: Highlighting the important role of marketing in encouraging sustainable consumption, the current research presents a review of the academic literature from marketing and behavioral science that examines the most effective ways to shift consumer behaviors… read more here.
Keywords: shift consumer; literature; consumer behaviors; framework ... See more keywords