Articles with "behaviour consumers" as a keyword



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AN ANALYSIS OF ONLINE CONSUMER SHOPPING BEHAVIOUR

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Published in 2018 at "Polish Journal of Management Studies"

DOI: 10.17512/pjms.2018.18.2.27

Abstract: The objective of the article is to sum up the theoretical basis of the issue, analyse shopping behaviour of consumers on the Internet in terms of applied marketing activities and research the contexts based on… read more here.

Keywords: article; behaviour consumers; analysis online; marketing ... See more keywords