Health marketing communications: An integrated conceptual framework of key determinants of health behaviour across the stages of change
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DOI: 10.1080/13527266.2014.946436
Abstract: Despite the development of many health behaviour theories across various topics, the inconsistency in empirical support for their propositions and the on-going criticism about their limitations highlight the need for an adjusted and integrated approach.… read more here.
Keywords: marketing communications; health; health behaviour; behaviour theories ... See more keywords