The Role of Consumer Engagement in Behavioral Loyalty through Value Co-Creation in Fitness Clubs
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DOI: 10.1080/14413523.2021.1880772
Abstract: ABSTRACT Using service dominant logic as the theoretical framework, this study examines the associations between consumer engagement, two dimensions of value co-creation (co-production and value-in-use), and behavioural loyalty while considering the moderating role of psychological… read more here.
Keywords: consumer engagement; loyalty; behavioural loyalty; value ... See more keywords
Determinants of patient behavioural loyalty on primary health centres: Evidence from a cross-sectional study in Indonesia.
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DOI: 10.12688/f1000research.110684.1
Abstract: Background: Patients' loyalty to visit and use the services provided by the primary health centers (PHCs) is an important requirement of a patient referral system in many countries. The aim of this study was to… read more here.
Keywords: service provider; quality; behavioural loyalty; service ... See more keywords