Emotional experiences behind the pursuit of inconspicuous luxury
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DOI: 10.1016/j.jretconser.2018.07.001
Abstract: Today we are witnessing a trend towards subtler hints of luxury, reflecting the rise of inconspicuousness. We seek to address the contradictions of paying a premium for luxury with subtle logos that provide less effective… read more here.
Keywords: experiences behind; inconspicuous luxury; luxury; behind pursuit ... See more keywords