In the eye of the beholder: Communicating CSR through color in packaging design
Sign Up to like & getrecommendations! Published in 2018 at "Journal of Marketing Communications"
DOI: 10.1080/13527266.2016.1224771
Abstract: ABSTRACT Consumers have become much more attentive and demanding about corporate social responsibility (CSR), and companies are now gradually becoming aware that receiving consumer favor could depend on conducting business in a sustainable manner. Moreover,… read more here.
Keywords: color; color packaging; eye beholder; beholder communicating ... See more keywords