Are beliefs stronger than taste? A field experiment on organic and local apples
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DOI: 10.1016/j.foodqual.2017.05.005
Abstract: Abstract While consumers purchase organic and local foods for many reasons, taste is a key factor. Different consumers though have different beliefs about the taste of these types of foods. The goal here was to… read more here.
Keywords: taste; local foods; organic local; field ... See more keywords