Intelligences in Strategic Issues Management: Challenging the Mutually Beneficial Relationships Paradigm
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DOI: 10.1285/i20356609v13i2p1002
Abstract: Mutually beneficial relationships (MBRs), a concept used to conceptualize public relations processes and outcomes, has been featured relatively uncritically for many years. This normative concept became an elixir for collective problem solving and shared decision… read more here.
Keywords: beneficial relationships; management; issues management; mutually beneficial ... See more keywords