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Published in 2018 at "Heliyon"
DOI: 10.1016/j.heliyon.2018.e00537
Abstract: The objective of this study was to explore impacts and benefits of mass customized products on emotional product attachment, favorable attitudes toward a mass customization program, and the ongoing effect on loyalty intentions. This study…
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Keywords:
loyalty intentions;
product;
mass customized;
benefits mass ... See more keywords