Articles with "benefits mass" as a keyword



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Benefits of mass customized products: moderating role of product involvement and fashion innovativeness

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Published in 2018 at "Heliyon"

DOI: 10.1016/j.heliyon.2018.e00537

Abstract: The objective of this study was to explore impacts and benefits of mass customized products on emotional product attachment, favorable attitudes toward a mass customization program, and the ongoing effect on loyalty intentions. This study… read more here.

Keywords: loyalty intentions; product; mass customized; benefits mass ... See more keywords