Perceived benefits and willingness to pay premium for luxury experiences: exploring perceived authenticity as a mediator
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DOI: 10.1080/02508281.2021.1877433
Abstract: The majority of the studies on luxury brands have focused on examining the determinants of customers’ positive behaviour and identified the crucial role of authentic experiences. Although customers... read more here.
Keywords: pay premium; premium luxury; willingness pay; luxury experiences ... See more keywords