Two for the price of one: If moving beyond traditional single‐best discrete choice experiments, should we use best‐worst, best‐best or ranking for preference elicitation?
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DOI: 10.1002/hec.4599
Abstract: Abstract This study undertook a head‐to‐head comparison of best‐worst, best‐best and ranking discrete choice experiments (DCEs) to help decide which method to use if moving beyond traditional single‐best DCEs. Respondents were randomized to one of… read more here.
Keywords: moving beyond; best ranking; preference; elicitation ... See more keywords