Social Media in Food and Beverages Industry: Case of Klang Valley, Malaysia
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DOI: 10.5539/ijbm.v12n6p121
Abstract: Social media marketing plays an important role for the food and beverages industry either new or existing companies. The main objective of this study is to determine the factors influencing the usage of social media… read more here.
Keywords: social media; beverages industry; media food; food beverages ... See more keywords