Beyond customer experience models: identifying idiosyncratic perceptions
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DOI: 10.1108/ijbm-06-2017-0124
Abstract: The purpose of this paper is to demonstrate that a deeper analysis of customer experience (CE) can identify idiosyncratic and critical perceptions in the experiences of groups of customers.,The methodology that the authors used is… read more here.
Keywords: experience models; holistic model; experience; customer experience ... See more keywords