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Published in 2019 at "Journal of Health Communication"
DOI: 10.1080/10810730.2019.1643954
Abstract: Moving beyond personal responsibility-taking behaviors, this paper examines communicative (interpersonal talk and online message sharing) and civic (public policy support and intention to donate) behavioral outcomes in the context of narrative persuasion. A web-based experiment…
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Keywords:
narrative engagement;
message;
behavioral outcomes;
personal responsibility ... See more keywords