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Published in 2018 at "Environmental Communication"
DOI: 10.1080/17524032.2018.1504809
Abstract: ABSTRACT Environmental organizations have become increasingly interested in identifying groups in the general population that understand scientific issues in an internally cohesive way. However segmenting these groups empirically is contingent on employing metrics with high…
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Keywords:
segmenting contemporary;
repertory grid;
surveys repertory;
pro environmental ... See more keywords