When marketing and innovation interact: The case of born-global firms
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DOI: 10.1016/j.ibusrev.2016.09.006
Abstract: Previous research on born-global firms (BGs) has emphasized their strong dependency on establishing a competitive positioning from the early days of their existence. While many researchers emphasized BGs’ innovativeness as a driver of their competitiveness,… read more here.
Keywords: global firms; bgs innovativeness; innovation; adaptability ... See more keywords