Environmental and sustainability campaigns: a case study of India's Swachh Bharat Abhiyan (2014–2019)
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DOI: 10.1108/jcom-07-2020-0072
Abstract: PurposeWith the increasing realization of the importance of communication for sustainable development, strategic issues such as institutional alliances, public participation and media integration have emerged as indispensable tools in any environmental campaign. This study is… read more here.
Keywords: swachh bharat; india swachh; study; bharat abhiyan ... See more keywords