Feature-based attributes and the roles of consumers' perception bias and inference in choice
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DOI: 10.1016/j.ijresmar.2018.12.003
Abstract: Abstract This paper considers decision contexts wherein consumers make choices among alternatives that contain a manifest feature-based attribute: i.e., a discrete, salient and important attribute that describes a dichotomous quality, such as “genetically modified”, “organic”,… read more here.
Keywords: inference; feature based; perception bias; bias inference ... See more keywords