The effect of nutrition information, status quo bias, and loss aversion on the health of Thais and their consumption behaviour: a behavioural economic approach
Sign Up to like & getrecommendations! Published in 2020 at "International Journal of Business and Globalisation"
DOI: 10.1504/ijbg.2020.10026542
Abstract: Seeking a way to reduce the prevalence of obesity in Thailand, this research applied ideas of behavioural economics to consumers' eating habits in order to find methods which could significantly encourage people to be aware… read more here.
Keywords: information; bias loss; loss aversion; economics ... See more keywords