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Published in 2019 at "European Journal of Marketing"
DOI: 10.1108/ejm-09-2016-0492
Abstract: The purpose of this paper is to contrast two lay theories of how consumers draw affective inferences about their online bidding experiences. The active-bidder theory (smart-bidder theory) predicts that after winning a bid, highly (minimally)…
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Keywords:
smart bidder;
auction;
active bidders;
bidder hypothesis ... See more keywords
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1
Published in 2020 at "Theoretical Economics"
DOI: 10.3982/te3797
Abstract: We characterize revenue maximizing mechanisms in a common value environment where the value of the object is equal to the highest of bidders’ independent signals. If the object is optimally sold with probability one, then…
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Keywords:
common value;
auction;
price;
bidder ... See more keywords