Big consumer opinion data understanding for Kano categorization in new product development
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DOI: 10.1007/s12652-021-02985-5
Abstract: Big consumer opinion data provide valuable information about customer preferences. These online opinions facilitate designers to capture customer requirements (CRs) and understand customer satisfaction (CS) for new product development (NPD). A visible gap between practical… read more here.
Keywords: consumer opinion; big consumer; opinion data; opinion ... See more keywords