Should “big food” companies introduce healthier options? The effect of new product announcements on shareholder value
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DOI: 10.1007/s11002-018-9449-6
Abstract: In recent years, big food companies, such as Kellogg, PepsiCo, and Kraft have been under increasing pressure to introduce more healthful offerings to their existing product portfolio. Our research seeks to understand if such announcements… read more here.
Keywords: product announcements; big food; food companies; new product ... See more keywords
Big Food and Little Data: The Slow Harvest of Corporate Food Supply Chain Sustainability Initiatives
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DOI: 10.1080/24694452.2017.1309967
Abstract: Over the past several years, many of the companies collectively known as Big Food have launched ambitious programs to assess and improve the sustainability of their raw material supply chains. Fueled partly by concerns about… read more here.
Keywords: supply; big food; corporate food; food supply ... See more keywords