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How Can Marketing Address the Big Issues of Our Time

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0 Published in 2025 at "Journal of Macromarketing"

DOI: 10.1177/02761467241310857

Abstract: To set the stage for the readers of this special issue on How Can Marketing Address the Big Issues of Our Time, I take you through a brief history of the scholarly work related to… read more here.

Keywords: marketing address; issues time; marketing; big issues ... See more keywords