Sensory Drivers of Consumer Acceptance, Purchase Intent and Emotions toward Brewed Black Coffee
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DOI: 10.3390/foods11020180
Abstract: The link between coffee aroma/flavor and elicited emotions remains underexplored. This research identified key sensory characteristics of brewed black coffee that affected acceptance, purchase intent and emotions for Thai consumers. Eight Arabica coffee samples were… read more here.
Keywords: coffee; black coffee; brewed black; purchase intent ... See more keywords