More bodily motor action, less visual attention: How supermarket stimuli and consumer-related factors influence gaze behavior
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2020.102403
Abstract: Abstract This research examines the relationship between bodily motor actions and the focus of visual attention when consumers are selecting retail products. Based on a quasi-experimental study that was conducted to explore the level of… read more here.
Keywords: bodily motor; supermarket; attention; gaze behavior ... See more keywords