Embarrassing Product, Image Type, and Personal Pronoun: The Mediating Effect of Body Imagery
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DOI: 10.3389/fpsyg.2021.796998
Abstract: Consumers often feel embarrassed when buying products like condoms, hemorrhoid cream, and beriberi cream in crowded pharmacies. There is an interesting phenomenon in life: Some beriberi creams use the images of a “real foot”, while… read more here.
Keywords: cream; body imagery; embarrassing product; beriberi ... See more keywords