Consumer evaluations of bonus packs offered with price discounts
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DOI: 10.1108/jcm-09-2015-1555
Abstract: Purpose To assess consumer evaluations of bonus packs offered with price discounts. Design/methodology/approach Four laboratory experiments and a content analysis. Findings The opportunity to obtain a price discount was available for approximately 25 percent of… read more here.
Keywords: evaluations bonus; consumer evaluations; packs offered; consumer ... See more keywords