Don’t judge a book by its cover: examining digital disruption in the book industry using a stated preference approach
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DOI: 10.1007/s10824-019-09363-2
Abstract: This paper uses a market segmentation approach to examine the effects of digital disruption in the book industry. A Bayesian efficient experimental design is employed in order to develop a stated preference discrete choice experiment… read more here.
Keywords: disruption book; stated preference; digital disruption; book ... See more keywords