How do extrinsic cues influence consumers’ online hotel booking decisions? An event-related potential experiment
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DOI: 10.3389/fpsyg.2022.990640
Abstract: Booking decision is a typical decision-making behavior in hospitality, while the neural processing of it is still unclear. To address this issue, with the help of event-related potential (ERP), this work uncovered the neural mechanism… read more here.
Keywords: online hotel; extrinsic cues; related potential; booking decisions ... See more keywords