The power of design: How does design affect consumers’ online hotel booking?
Sign Up to like & getrecommendations! Published in 2017 at "International Journal of Hospitality Management"
DOI: 10.1016/j.ijhm.2017.05.001
Abstract: Abstract Emphasizing experiential appeals to consumers through design is most notable in the emerging lifestyle hotel segment of the lodging industry. This study identifies which lodging design mechanisms evoke consumer responses and provides a novel… read more here.
Keywords: design design; booking intention; design affect; hotel ... See more keywords
Impact of online reviews on hotel booking intention: The moderating role of brand image, star category, and price
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DOI: 10.1016/j.tmp.2019.100604
Abstract: Abstract This paper analyses the impact of online reviews on hotel booking intention. The moderating effect of brand image, star category, and price on this relationship was also tested. A quantitative approach has been followed… read more here.
Keywords: brand image; star category; booking intention; hotel ... See more keywords
Formation mechanism of the quarantine hotel booking intention of potential consumers
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.997667
Abstract: In this paper, we investigated the quarantine hotel (QH) booking intention (BI) of potential consumers from a corporate social responsibility (CSR) perspective. Mixed methods were adopted to explore the formation mechanisms of QH BI of… read more here.
Keywords: booking intention; quarantine hotel; intention potential; hotel ... See more keywords
Signals of Hotel Effort on Enhancing IAQ and Booking Intention: Effect of Customer’s Body Mass Index Associated with Sustainable Marketing in Tourism
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DOI: 10.3390/su13031279
Abstract: Since outdoor air pollutants may penetrate into hotels, indoor air quality (IAQ) has recently developed as an important criterion for tourists’ decision to choose traveling destinations and for business travelers to select accommodation. Thus, some… read more here.
Keywords: hotel; air quality; effort; booking intention ... See more keywords