Price effects of search advertising restrictions
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DOI: 10.1016/j.ijindorg.2021.102736
Abstract: Abstract Some suppliers prohibit their distributors from advertising on search engines if the consumer searches for the supplier's brand name. Such restrictions are referred to as “non-brand bidding agreements” (NBBAs). This paper investigates the effect… read more here.
Keywords: hotel; booking platforms; search advertising; effects search ... See more keywords
Cloud-Based Booking Platforms in Warehouse Operations
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DOI: 10.3390/su132011547
Abstract: This study evaluates the implementation costs of cloud-based booking platforms (CBBPs) to manage vehicle queues in warehouses and investigates how cloud-based booking platforms support inter-organizational logistics processes. To understand the impact of CBBPs, we interviewed… read more here.
Keywords: booking platforms; based booking; inter organizational; cloud based ... See more keywords