Boosting Supplier Innovations by Implementing New Promotor Roles
Sign Up to like & getrecommendations! Published in 2021 at "IEEE Engineering Management Review"
DOI: 10.1109/emr.2020.3035500
Abstract: Successfully implemented innovations in firms often benefit from a set of corporate actors who promote such innovations. This is the essence of promotor theory. However, this theory was designed almost five decades ago, when most… read more here.
Keywords: implementing new; promotor; new promotor; boosting supplier ... See more keywords