Are consumers at the base of the pyramid willing to pay for nutritious foods?
Sign Up to like & getrecommendations! Published in 2019 at "Food Policy"
DOI: 10.1016/j.foodpol.2019.101745
Abstract: Abstract Base of the Pyramid (BoP) consumers living in the urban informal settlements of developing countries spend over 60% of their income on food, yet malnutrition and micronutrient deficiency remain widespread among these populations, pointing… read more here.
Keywords: base pyramid; porridge flour; informal settlements; willing pay ... See more keywords
Conspicuous consumption at the Indian BOP: a boon or bane?
Sign Up to like & getrecommendations! Published in 2025 at "Journal of Consumer Marketing"
DOI: 10.1108/jcm-10-2023-6370
Abstract: Purpose This study aims to investigate the impact of conspicuous consumption on the subjective well-being (SWB) of Indian bottom of the pyramid (BOP) consumers. Design/methodology/approach This study followed a qualitative phenomenological approach. Focus group discussions… read more here.
Keywords: consumption; bop consumers; conspicuous consumption; indian bop ... See more keywords