A viable MBA for BoP students: PiMS in rural Kasaragod, Kerala
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DOI: 10.1108/eemcs-07-2021-0216
Abstract: Learning outcomes Participants will learn to analyze the basis of consumer segmentation in management education. It will specifically highlight the importance of positioning in influencing the marketing strategy of a firm and discuss the importance… read more here.
Keywords: mba; marketing; bop students; case ... See more keywords